WonderCru
Wine for people who don't talk like a wine list.
About the project
A wine club built for people who like wine but not the way it’s usually sold to them. The brief was a brand and label system that could talk about a bottle honestly, then a simple shop to back it up.
Opportunity
Wine branding usually leans on heritage it doesn’t have, or jargon nobody outside the trade actually uses. WonderCru wanted neither: a brand that felt confident without pretending to be older or fancier than it is.
Process
We wrote the label copy the way a good friend would recommend a bottle, then built a simple identity and typographic system around it, one that treats the label as something worth reading, not just decorating.
Outcome
A brand and a shop that turned “I don’t know much about wine” from a barrier into the whole point.
- Membership in year one
- +120%
- Labels designed at launch
- 18
- Members who renew
- 92%
Services
