Greyling Properties
A property brand that trusts the buildings to do the talking.
About the project
A property developer with a strong portfolio and a brand that undersold it. The work was a quieter identity and a site built around the photography, so the developments could speak for themselves.
Opportunity
The developments were the strongest thing Greyling had going for them, and the old brand kept getting in their way with heavy patterns and cramped layouts that fought the photography.
Process
We stripped it back: a restrained wordmark, a lot of white space, and a site built around large, fast-loading images with almost nothing else competing for attention.
Outcome
A brand that gets out of the way, and a site that lets each development make its own case.
- Average page load
- 0.8s
- Enquiries through the site
- +47%
- Developments launched on the new brand
- 6
Services
