The Snug Project
A hospitality brand built around the best seat in the room.
About the project
A small group of bars wanted their identity to feel like the snug itself: warm, a little worn in, and better the longer you stay. The brief covered the mark, an interiors-led photography direction, and a site built to get people through the door.
Opportunity
Each venue had its own character, built up over years. The brand had to connect them without flattening what makes each one worth visiting.
Process
We found the common thread in the feeling of the snug itself: low light, close seating, nowhere you need to be. A quiet identity carries across every venue, with room for each one’s own materials and colour.
Outcome
One warm, recognisable brand across the group, and a booking site that finally does the venues justice.
- Bookings through the site
- +33%
- Venues under one brand
- 4
- Guest rating
- 9.2
Services
