Revolut ATMs
ATMs, redefined.
About the project
Revolut’s push into physical cash points needed a visual identity that felt as sharp as the app it extends. The redefine ran from the machines themselves out into a full launch campaign: 3D visual direction, marketing assets, a web landing page, and environmental graphics across Barcelona, timed to a Primavera Sound activation.
Opportunity
Revolut needed its physical ATM network to feel like a genuine extension of the app, not a bolted-on utility. That meant a visual identity strong enough to hold its own in a city full of noise, and a launch big enough to actually get noticed.
Process
We built the identity around a 3D visual direction, then carried it everywhere the launch touched: marketing assets, a web landing page, graphics for a Primavera Sound activation, and environmental graphics rolled out across Barcelona.
Outcome
One identity that worked as hard on a city billboard as it did on the machine itself, launched loud, during one of Barcelona’s busiest festival weekends.
- ATMs wearing the new identity
- 180+
- App downloads over launch weekend
- +42%
- Festival activation, one weekend
- 1
Services
