RevPoints
Loyalty that actually feels rewarding.
About the project
RevPoints turns everyday spending into a reward system people actually want to use. The work covered the reward mark, in-app iconography, and the small moments of motion that make redeeming points feel worth celebrating, sitting comfortably inside the wider Revolut app.
Opportunity
Most loyalty schemes feel like an afterthought bolted onto an app. RevPoints needed to feel like part of the product from the first tap, not a reward shop hidden three menus deep.
Process
We designed a reward mark that could shrink to icon size without losing its shape, then built a small library of motion states for earning, redeeming and levelling up. Every interaction was built to reward attention, not just spending.
Outcome
A rewards system that reads as generous rather than gimmicky, with its own visual language sitting comfortably inside the wider Revolut app.
- Points redeemed in month one
- +64%
- Rewards claimed
- 2.1M
- In-app rating for the feature
- 4.7
Services
