Kerry
Making ingredients feel like the main event.
About the project
Most of what Kerry makes ends up inside someone else’s product, never on a shelf with its own name on it. The brief was a brand and packaging language for the ingredients themselves, built for the rare moments they do get a label of their own.
Opportunity
An ingredients brand rarely gets to be the hero. The system had to work at true tiny scale, on a corner of someone else’s pack, and still hold up as a proper identity in its own right.
Process
We built the mark and palette to survive reduction first, then designed outward from there: a flexible packaging language, a consistent way to talk about sourcing, and enough range to cover a dozen product lines without losing the thread.
Outcome
A brand that reads clearly whether it’s the whole pack or a single line of small print.
- Product ranges covered
- 12
- Markets at launch
- 6
- Shared system across all of them
- 1
Services
