Fairtrade
A mark people already trust, made easier to spot.
About the project
The Fairtrade mark already carries real trust. The job was making sure it still gets noticed on a busy shelf. The work covered packaging guidelines and a campaign explaining, plainly, what the mark actually means.
Opportunity
Decades of goodwill can still get lost if a mark shrinks to nothing in the corner of a pack. The brief was to protect what the mark stands for while making it easier to actually see.
Process
We rebuilt the packaging guidelines around minimum sizes, clear space and placement, then paired them with a short campaign that explained what the mark means in plain terms, not certification language.
Outcome
A mark that keeps showing up the same way everywhere it appears, and a shelf full of brands using it with more confidence.
- Shopper recognition of the mark
- +15%
- Brands briefed on the new guidelines
- 200+
- Mark, used with more confidence
- 1
Services
