Bell Lane Coffee
A neighbourhood roastery with a name to match.
About the project
A small roastery named after the lane it started on needed an identity that felt local without feeling small: a mark, a bag system and signage that could grow from one counter to a handful of sites.
Opportunity
A roastery named after its own street needed a brand that felt like the neighbourhood, not a chain pretending to be one. It had to work as well on a coffee bag as it did on a shopfront.
Process
We built the identity around the lane itself: a simple line mark, a warm and slightly worn palette, and a bag system that leaves room for each origin’s own story on the label.
Outcome
An identity that reads as local first, wherever it turns up, from the original counter to every site that followed.
- Sites opened in year one
- 3
- Bag sales through the door
- +41%
- Roastery, still the heart of it
- 1
Services
