Altitude
A brand and platform built for people who travel further.
About the project
A travel start-up needed a brand with a sense of lift, and a booking experience to match: identity, website and core app screens, designed together from day one.
Opportunity
A young travel platform needed a brand with a sense of lift, and a booking experience that lived up to it, designed together rather than one after the other.
Process
Brand and product were worked on side by side from day one, so the identity was tested in real screens from the start. The system takes its cue from horizons and altitude lines: a simple graphic device that scales from app icon to billboard.
Outcome
A launch with one consistent voice across brand, website and app.
- Booking conversion
- +62%
- Sign-ups in launch week
- 18k
- Markets at launch
- 6
Services
