Analog Records
An identity with the warmth and wear of vinyl.
About the project
An independent label wanted a brand that felt collected rather than designed, something that ages as well as the records do: a flexible sleeve system, typography and animated idents for releases.
Opportunity
The label wanted an identity that felt collected rather than designed: something with warmth and wear that could flex across very different releases.
Process
We dug through crates, looking at old sleeves, inner bags and hand-stamped labels for texture and tone. The result is a simple framework of type, grid and stamp, loose enough for each release to have its own character.
Outcome
A sleeve system used across the label’s catalogue, with idents for every new release.
- Releases on the sleeve system
- 35
- Pre-order sales
- 2x
- Ident views
- 120k
Services
